Yes! Natural Beauty Brands are Everywhere (But These are the 10 You Need Now)
The Green Beauty Barometer, an annual survey that’s in its third year, discovered that in 2017, more women are concerned with the ingredients in their beauty products than they were last year.
Thirteen-hundred American women took part in the survey, which revealed a few positive takeaways; the most notable that 60 percent of women now read a product’s label before buying. Also: Three out of four Millennial women say that buying green products is important. And “for women between 35 and 54, 69 percent choose green products… this number has increased by 10 percent from last year,” reports Treehugger.
So, this news influenced us to make a list of several natural beauty products you may want to try.
Leyna Allred, founder of Urb Apothecary, grew up in rural Northern California. She’s always had a penchant for natural living. So it was only natural that Allred created Urb Apothecary, a beauty brand that harnesses the power of natural ingredients.
This soak features aromas of rose and bergamot. It also contains mineral rich salts—specifically Epsom, Dead Sea, Sonoma coast, and Himalayan pink salts. Priced at $20.
Karen Balliou founded Immunocologie, a science and botanical-based beauty line. Balliou wanted to make a beauty line that addressed the microbiome of the skin and its immune system, says Elizabeth Trattner, licensed acupuncturist. Balliou also felt compelled to start her brand after developing caner. She was concerned about her health and the ingredients in her previous skincare regimen.
This face serum is considered a nourishing dry oil. It’s also ultra-hydrating and combines nutrient-rich essential oils that plump, hydrate, and soothe skin. Priced at $185.
You really can’t find a more affordable, authentic, USDA-certified organic skin care line than Nourish Organic, says Diane Elizabeth, beauty expert and founder of Skin Care Ox. “[The company’s] skin care line is almost entirely certified organic, well reviewed, and costs less than $15 a product,” adds Elizabeth.
The above body wash comes in seven scents: Tropical Coconut, Lemon Thyme, Almond Vanilla, Fresh Fig, Lavender Mint, Fresh Fig, and Pure Unscented. It replenishes skin’s moisture with aloe and shea formula and is gentle for sensitive skin. It’s also gluten-free and vegan. Priced at $11.99.
John Sullivan, CEO and co-founder of Quench Beauty, says the company’s beauty philosophy is to formulate products that are a safe and effective alternative to synthetic skincare. Quench uses natural and organic ingredients that are scientifically formulated to produce beautiful results, adds Sullivan.
Quench Beauty’s Reveal Anti-Wrinkle Lift Eye Cream uses plant extracts from the Persian Silk Tree and Asteraceae Siegesbeckia Orientalis to target any sagging on upper eyelids. Also, this cream can help stop the formation of crow’s feet and wrinkles, reduce an aged appearance, and even skin color to reduce the appearance of dark circles. Priced at $47, on sale for $35.
Little Barn Apothecary is a natural, vegan, cruelty-free beauty brand. It sells simple, modern apothecary goods from wild-harvested and organic ingredients.
“We started Little Barn Apothecary at home. [Its start] stemmed from our love of experimenting with pure ingredients to find natural remedies,” say Joshua Morgan and Brad Scoggins, the company’s founders.
The above hair oil contains nutrient-rich botanical oils and extracts. Also, its chamomile and rosemary provide nourishment deep into the hair’s shaft and scalp. Priced at $20.
All Good’s founder, Caroline Duell, is a massage therapist and outdoor enthusiast who, after working in emergency care on an ambulance, had the vision to create a product that would harness nature’s power to heal. Every one of All Good’s products are cruelty-free. The company also advocates reef-friendly products and initiatives.
All Good deodorants use naturally occurring enzymes and essential oils to fight odor causing bacteria. So, the above deodorant contains arrowroot powder, which absorbs moisture, and aloe vera and homegrown calendula to help soothe sensitive skin. Also, this deodorant is free of aluminum, parabens, propylene glycol, and phthalates. Priced at $8.99.
Level Naturals started on an organic farm in Hawaii. But now, the business resides in downtown Los Angeles. The company boasts a deep knowledge of skincare and aromatherapy. In addition, all of the company’s products are vegan, and free from parabens and sulfates.
The charcoal vanilla natural soap smells of smokey, warm vanilla, and gives skin a deep detox. Priced at $8.
100% Pure makes masks, cleansers, body oils, makeup, and organic skin care products. The brand also creates vegan items.
Elizabeth loves the brand’s Eucalyptus Seafoam Cleanser.
“[It’s] an amazing product for acne and oily skin types,” says Elizabeth. “It’s super gentle and contains a bunch of oil/acne fighting ingredients that have really made a difference in the severity and frequency of my hormonal breakouts without over-drying my skin.” Priced at $36.
9. CRUDE Personal Care
Founded with oil-cleansing as the company’s core focus, CRUDE offers a whole new approach to beauty. With natural skincare ingredients, methods, and beauty philosophy, you’ll find your new, but more authentic you in no time.
With a mix of aloe, essential oils, and naturally cleansing ferments, you’ll break up with your old oil-stripping soaps and cleansers in no time.
10. Well Within, Planted in Beauty’s Polish + Resurface Detox Exfoliant
And finally, we’ve arrived at Planted in Beauty’s Well Within. Well Within is the company’s skincare line. The line is filled with natural, always-safe, plant-based products.
Lynne Florio and Renee Tavoularis, Well Within’s founders, are committed to creating the highest-quality natural, organic, non-toxic products. Also, the company has four independent certifications (Ecocert for the Cosmos Organic Standard, Leaping Bunny, The Certified Vegan Trademark, and EWG Verified) that demonstrate the brand’s desire to sell products that “do good” and “are good”.
The brand’s Detox Exfoliant is refreshing and purifying. So it is able to remove dulling surface cells, clears and refines pores, and clarifies skin for a polished, healthy-looking complexion. Priced at $75.
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