The Queen of Earth, Beyoncé, says we should all be eating more plant-based foods and she’s making it really easy with a new vegan food delivery service called 22 Days.
The program is a partnership with Bey’s trainer, Marcos Borges. All the meals are 100 percent organic, gluten-free, dairy-free, soy-free, non-GMO and are delivered fresh; all you need to do is plate them and eat up. Reasonably priced (about the same as eating at a vegan restaurant), the more meals you buy, the less expensive the plan becomes.
Here’s what Beyoncé had to say about 22 Days in a statement: “I am so grateful that I took the challenge and credit Marco with leading by example. He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him.”
While not a true vegan herself (she’s a fur hag who’s even worn fur inside vegan restaurants of all places), Beyoncé and hubbie Jay Z have had a lot of success on a 21-day vegan diet, which gave them the momentum to put their weight behind the program. The theory behind 22 Days is that it takes 21 days to form a new habit, with it getting easier and more second nature beginning on the 22nd day.
Taking the struggle out of eating healthy during those critical early days, 22 Days’ delivery service provides freshly prepared meals so that you no longer have to battle the temptation of picking up the phone and ordering yourself a stuffed crust pizza or a bucket of chicken wings just because you can’t figure out what to do with tofu.
There are a few reasons why I like this program a lot. First, vegan meal delivery is not a new concept – several companies out there already do this – but unlike 22 Days, which delivers fresh foods, those other vegan delivery foods often come frozen, and for many people that means popping the meal in the microwave. You might as well just eat the cardboard box the food comes in if you’re going to nuke it. You get about the same nutrients. Fresh is key, not just to avoid the microwave, but it also tastes better, which is really important to nascent vegans. Rediscovering the inherent flavor in vegetables that aren’t dusted with Doritos flakes is an aha moment.
Second, there’s also a lower carbon footprint with 22 Days, as it appears the company has kitchens operating all across the country, so there’s no shipping your meals from New York to LA, for example. That’s a really big bonus for the planet. A vegan diet is already much better for the planet than eating meat and dairy-rich products, but shipping dinner across the country would make it counterproductive.
I also love that they went full vegan with 22 Days and not just vegetarian. The difference between vegans and vegetarians is that vegans don’t eat dairy products, eggs or honey, while most vegetarians do.
Egg and cheese-eating vegetarianism is an antiquated diet trend that was really popular in the ’60s and ’70s a la the Moosewood Cookbook days. Back then, you could get “clean” dairy and eggs from small family farms and since it didn’t kill the animal–it was more of a slight inconvenience–those foods were considered safe and healthy to eat. But when it comes to most of the dairy and egg products today, they’re mass produced in gnarly factory farms. Veal is a by-product of the dairy industry and egg-laying hens endure some of the worst farm conditions of any animals. So, in other words, if you’re going to be a modern vegetarian, you might as well eat meat as there’s little difference to the animals.
But the real benefit to the 22 Days program is the weighty push of Beyoncé and Jay Z. Let’s be real here: If they say you should eat more vegan food, you probably will, and of course, you probably should. But don’t just give it 22 Days; if you really want to do your body and the planet (and those animals!) some good, make plant-based foods the primary part of your diet every day.
Find Jill on Twitter @jillettinger
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