Upfronts download: Turner targets Nielsen, Moonves skips breakfast and a millennial explains all


Welcome to our special pop-up TV upfronts newsletter. All this week I'm nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we'll bring you breaking news about the upfronts and some of the best (and worst) of TV's dog-and-pony show. Get it in your inbox by signing up for the Media Buzz email newsletter right here.

Turner goes to town on Nielsen

"When you buy on TV, you only get a fraction of our audience," Turner Ad Sales President Donna Speciale told the audience at Turner's upfronts pitch Wednesday morning, Anthony Crupi reports. "When we transact on partial viewing, we all lose."

Continue reading at AdAge.com