TV Upfront and Digital NewFront 2018 Calendar
JoJo Siwa, a teen star on YouTube and Nickelodeon, at the 2017 Kids Choice Awards. She will undoubtedly be a presence in pitches to advertisers this year. Credit: Nickelodeon
It's that time of year again: TV networks and digital publishers are making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.
Next week, TV behemoths will unveil their new slate of programming and try to woo advertisers with their growing ability to more precisely target audiences, the better to resemble digital rivals, while touting their premium and brand-safe content, which they'll argue sets them above digital. There will also likely be lots of talk about efforts to reduce commercial clutter.