The CW establishes a Sunday night beachhead with 'Supergirl,' 'Charmed' reboot

In the run-up to its Thursday morning upfront presentation in New York, the CW has taken the wraps off its fall broadcast schedule, a 12-hour slate that includes an all-new night of Sunday programming and three freshman series.

In a conference call with media types, CW President Mark Pedowitz boasted that the network's dozen hours of original scripted programming gave it more homegrown assets than any broadcaster this side of CBS. The network boss also noted that while Sunday nights are already overstuffed with youth-friendly optionsfall Sundays feature NBC's "Sunday Night Football," AMC's "The Walking Dead" and Fox's NFL-boosted "The Simpsons"the CW has every intention of competing with the established powerhouses.

To that end, the network is kicking off its new night with the returning franchise "Supergirl," which also happens to be its second most-viewed show behind DC Comics stablemate "The Flash." Heading into its fourth season, Kara Zor-El and Co. will lead into the reboot of the bewitching drama "Charmed," which first aired on CW predecessor the WB network from 1998 to 2006.

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