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Peak or no peak, FX's John Landgraf holds tight to TV amid upheaval
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jpoggi@adage.com (Jeanine Poggi) |
A&E to Feature Women Leaders And Creators In Advertiser Pitch
A&E Networks will use its upfront pitch to advertiser to...
After storm cancels glitzy upfront, Hallmark Channel live-streams its pitch from Central Park
Wearing a Santa suit and a reindeer costume, Hallmark Channel...
NBC Universal aims to answer TV's ratings plunge with a new metric
NBC Universal will look to strike deals with advertisers during...
TV's battle for Hispanic ad dollars is getting more intense
Spanish-language TV has been a complicated space for many U.S....
Viacom looks to over-the-top TV to boost ad inventory at the upfronts
Viacom is embracing fragmentationor, at least, getting its arms around...
Initiative hosts reverse upfront, pitching clients to media sellers
Media agencies are receiving a barrage of pitches from TV...
TV needs fewer commercials, but the math is going to be hard
The ad industry generally accepts that reducing TV's commercial clutter...
Univision addresses 'elephant in the room' ahead of TV Upfronts
Amid a major upheaval, Univision got out ahead of the...
A&E Networks will guarantee TV ads drive business results
In an effort to better compete with digital behemoths like...
Viacom looks to over-the-top TV to boost ad inventory at the upfronts
Fox is bringing back the Tim Allen comedy "Last Man...