Fox upfronts diary: What we learned about 'New Fox'



This could be the last year Fox Networks Group makes its upfront pitch to advertisers as its own standalone suite of broadcast and cable channels. As the cable networks and production studios anticipate being acquired by Walt Disney Co. (or perhaps Comcast if a reportedly planned counteroffer wins the day), the Fox broadcast network on Monday gave advertisers a taste of what the so-called New Fox could look like post-merger.

"We want to welcome you to New Fox," Fox TV Group co-CEO Dana Walden said. "We have an opportunity to chart a new course for broadcast TV. We are positioning our network for the future and not tethering it to the past."

New Fox, which would not become part of Disney under the proposed deal, will be heavily focused on sports, especially the NFL. If you didn't already know that Fox would air "Thursday Night Football" in the fall (the games were previously split between NBC and CBS), you were hammered over the head with it on Monday afternoon at Fox's upfront at New York City's Beacon Theatre.

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jpoggi@adage.com (Jeanine Poggi)