A&E to Feature Women Leaders And Creators In Advertiser Pitch



A&E Networks will use its upfront pitch to advertiser to highlight its women leaders and creators.

Amid the #MeToo and #TimesUp movements, A&E is looking to show media agencies and their clients that the company, whose networks include History and Lifetime, has a long history of empowering women both in front of and behind the camera.

To this end, network talent like Toni Braxton, who will star in Lifetime's original movie "Faith Under Fire;" Marcia Clark who headlines the A&E true-crime show "Marcia Clark Investigates the First 48;" Kristin Davis, who is part of Biography's series "History, Herstory;" Meg Gill from Viceland's "Beerland;" Olivia Munn, who joined History's "Six;" soccer star Mallory Pugh; Queen Latifah, who tops the Lifetime movie "Flint;" and Leah Remini, whose show on Scientology has been renewed for a third season, will take the stage Thursday night to tell inspiration stories from their career and personal lives.

Continue reading at AdAge.com


jpoggi@adage.com (Jeanine Poggi)