A&E Networks will guarantee TV ads drive business results
In an effort to better compete with digital behemoths like Facebook and Google, TV networks have been on a mission to prove TV commercials drive business results like a test drive of a car or downloading a coupon.
Now A&E Networks will guarantee these outcomes for advertisers during the TV upfronts.
A&E Networks, whose networks include Lifetime and History, conducted several tests over the past six months on a model to attribute results to ads that was created by analytics firm Data Plus Math. It is also working with data providers such as Nielsen Catalina and iSpot.TV.