A&E Networks will guarantee TV ads drive business results



In an effort to better compete with digital behemoths like Facebook and Google, TV networks have been on a mission to prove TV commercials drive business results like a test drive of a car or downloading a coupon.

Now A&E Networks will guarantee these outcomes for advertisers during the TV upfronts.

A&E Networks, whose networks include Lifetime and History, conducted several tests over the past six months on a model to attribute results to ads that was created by analytics firm Data Plus Math. It is also working with data providers such as Nielsen Catalina and iSpot.TV.

Continue reading at AdAge.com


jpoggi@adage.com (Jeanine Poggi)