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Advertising Age - Special Report: TV Upfront RSS


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TV Upfronts 2018: The best and worst of broadcast's big week

Facebook spoofs, awkward celebrities and late-night banterthe upfronts were, if nothing else, a reminder that despite the uncertainties surrounding the industry, TV can still entertain.There were fewer tear-the-house-down musical performances than in years past and no one wore a light-up dress spelling out "your ad here." But there was some designer fashion, and even amid highly distracting court battles over the fate of CBS, the shows went on.Here's a look at some of the funniest standup routines, biting jabs and the musical performances you never wanted. Continue reading at AdAge.com

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Upfronts download: The CW won't reduce ad loads, but CNN will

Welcome to our special pop-up TV upfronts newsletter. All this week I'm nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we're bringing bring you breaking news about the upfronts and some of the best (and worst) of TV's dog-and-pony show. One more to go after today: Sign up here.Coming to Sundays: standard ad loads on CWThe CW is expanding into Sunday nights with "Supergirl" and its reboot of the witchy series "Charmed," Anthony Crupi reports. The move to program originals on Sundays was a splashy indication by the network of its support of the broadcast model Continue reading at AdAge.com

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TV hits and misses: We predict the 2018-2019 season

Let's get this over with: We blew it last year in predicting that ABC's reboot of "Roseanne" would flop. But in our defense, the cast's appearance at last year's upfronts was incredibly awkward and did the opposite of building confidence in the show's return. (So, really, read on!)We empathize with advertisers that must predict a full three months outand in some cases, a half a year outwhich shows to bet on. But that's how TV works, and while there continues to be fewer and fewer trailers for us to assess during May's dog-and-pony show, it's a tradition that prevails. So we're going to take some educated guesses and predict which crop of next season's shows will live beyond their freshman...

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The CW establishes a Sunday night beachhead with 'Supergirl,' 'Charmed' reboot

In the run-up to its Thursday morning upfront presentation in New York, the CW has taken the wraps off its fall broadcast schedule, a 12-hour slate that includes an all-new night of Sunday programming and three freshman series.In a conference call with media types, CW President Mark Pedowitz boasted that the network's dozen hours of original scripted programming gave it more homegrown assets than any broadcaster this side of CBS. The network boss also noted that while Sunday nights are already overstuffed with youth-friendly optionsfall Sundays feature NBC's "Sunday Night Football," AMC's "The Walking Dead" and Fox's NFL-boosted "The Simpsons"the CW has every intention of competing with the established powerhouses.To that end, the network is kicking off its new night...

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CBS upfronts: Applause for Les Moonves, CBS applauds advertising

CBS Corp. CEO Leslie Moonves received a standing ovation when he took the stage at Carnegie Hall on Wednesday afternoon during the eye network's upfronts pitch to advertisers. It was a first, in at least recent memory, for a network exec to receive such a roaring round of applause.While it wasn't clear who exactly was cheeringCBS employees or ad buyersMoonves' reception represented a show of support amid a surprising and intense legal battle now unfolding between CBS and its controlling stakeholder, the Redstone family's National Amusements. CBS filed a lawsuit earlier this week to stop Shari Redstone from interfering in a planned meeting that could dilute National Amusements' voting interest in CBS. Redstone has been vocal in her desire for...

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